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Avenue of the Arts, Inc.

Cultivating one of America's Great Streets

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PHILADELPHIA SAYS BONJOUR,
AND
BIENVENUE (Welcome), PARIS here on the
Avenue of the Arts!

Philadelphia goes French for three weeks (April 7 to May 1) 2011 with the launch of the very first Philadelphia International Festival of the Arts (PIFA), offering a slate of programming featuring French artists from the City of Light and beyond on the Avenue of the Arts.

One of the culminating events of the Philadelphia International Festival of the Arts is running a large-scale street fair. It will be held on April 30, 2011, along Broad St, on the Avenue of the Arts in Philadelphia, directly in the heart of the city and running from approximately City Hall to the Kimmel Center. The Festival itself takes its inspiration from the artistic climate of Paris in the 1910’s. As the entire interior of the Kimmel Center will be transformed into a Parisian street scene during the Festival, complete with a zeppelin, an 80-foot Eiffel Tower and bistros, we hope to extend this aesthetic into the actual streets, drawing inspiration from street art and architecture of the period.

Vendors will be selling food, drinks and other goods throughout the day, and performances will be ongoing on two stages at each end of the fair. French street circus artists from Transe Express will be holding an elaborate performance as the sun sets in the evening. We are looking for an exciting and cohesive design for the fair, considering, among other aspects, tent appearance, signage, café-style seating areas, stage design and a general evocation of the sights, sounds, colors and smells of a grandiose public festival.

Want to get involved?? For more information please contact Angela Lombardo, Marketing Coordinator or Mark Schultz at 215-731-9668.

For a copy of a vendor application please visit www.avenueofthearts.org.

We hope that you will participate in what will be one of the most memorable festivals held on the Avenue!

www.avenueofthearts.org

 

Avenue of the Arts, Inc.
123 S. Broad Street (Broad & Sansom St.) Suite 1240 l Philadelphia, PA 19109
Phone: 215-731-9668 l Fax: 215-731-1861

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